At Auburn, our final project was generally expected to take the form of a large scale branding project. I chose to concept and brand a midsized chain of cinemas. Roxy Cinemas needed to strike a balance of approachability while appealing to passionate film fans as well. The logotype is a custom wordmark with an "O" that evokes the dimensions of a standard screen. The visual system is inspired by the shapes found on test sheets used to align old projection systems paired with a textured film grain and abstracted "projection" shapes.
